Who?
Audi in Spain.
What’s the utility?
Audi developped several applications for mobile. The last one by DDB Spain proposes to optimize your smartphone battery. It saves you the energy the same way it saves the oil when you’re waiting to the red light. That’s a relevant demonstration of the Audi experience.
Audi – aplicación “Start-Stop” from DDB España on Vimeo.
via Sylvain Paley
Business is changing and everyone is about to realize it. Here is a massive presentation by the excellent Andrian Ho from Zeus Jones.
The work of this agency is very inspiring and always based on the purpose of the brands it works for. They totally understood that brands need to propose experiences. Zeus Jones works on these experiences from design to development and strategy.
In this presentation, Adrian introduces the different aspects of modern business. The purpose is critical on each key aspect of a company : its employees, the way it innovates, the way it communicates, its interactions with its competitors. Companies tend to be now more focused on the ecosystem and their networks than their unique results. More than ever, your brand utility is the key.
Tagged: brand purpose, experience, modern business, modern marketing, Zeus Jones
Who ?
KLM, the airline company.
What’s the utility ?
It’s not the first branded utility by KLM. It’s nice to see that brands adopt this way of doing in continuous cycles. Once again, by being focused on their customer experience and needs, the brand proposed a new tool. It enables any traveler to collect the best tips thanks to their social networks before going somewhere. With your friend advices, you probably won’t have a better guide for your trip. KLM add a new and relevant value to enrich their user experiences. They went further than just the service limits, the airplane or airport timespace.
With this kind of new free services, the brand can expect and create new business opportunities like partnerships with local businesses for example.
Tagged: branded utility, experience, klm, modern marketing, relevant, social media, travel
“It’s an opportunity for marketers to be much more creative than they were in the past”
John Nardone, CEO of x+1.
This short video shows the unlimited potential in our digital era for brand marketers to create new services around their products and demonstrate the meaning of their brand. Special K is a particularly relevant example.
Tagged: brand utility, meaning, relevant, service, Special K, website
Brand Utility (RSS) + Sator-ii theme by Felipe Lavín
