“It’s an opportunity for marketers to be much more creative than they were in the past” John Nardone, CEO of x+1. This short video shows the unlimited potential in our digital era for brand marketers to create new services around their products and demonstrate the meaning of their brand. Special K is a particularly relevant [...]
Categories: EXAMPLES
Tagged: brand utility, meaning, relevant, service, Special K, website
Who ? Google, probably the most useful brand today. What’s the utility ? It’s very commun to meet some people who are not able to use correctly the web and all the different Internet tools. Some guys at Google decided to create a cool website with very nice videos to explain many tech things. You [...]
Categories: EXAMPLES
Tagged: brand utility, google, insights, modern marketing, service, social media, support, useful, website
Who ? Diageo, “the world’s leading premium drinks business with an outstanding collection of beverage alcohol brands across spirits, wines and beer categories. These brands include Johnnie Walker, Guinness, Smirnoff, J&B, Baileys, Jose Cuervo, Tanqueray, Captain Morgan, and Crown Royal, as well as Beaulieu Vineyard and Sterling Vineyards wine.” To know more about Diageo, have [...]
Categories: EXAMPLES
Tagged: branded utility, cocktail, Diageo, website
Who ? Nestlé and especially its products for baby. What’s the utility ? For any women, many questions appear all along the pregnancy : what will change ? How to deal with my food ? With these strange feelings ? Bottle or breast feeding ? and many others… With this iPhone application, Nestlé gives the [...]
Categories: EXAMPLES
Tagged: branded utility, conversational place, iPhone app, mobile app, Nestlé, pregnancy, pregnant woman, website
Brand Utility (RSS) + Sator-ii theme by Felipe Lavín
