Here is a great intervention by Pierre Bigazzi during the last TEDx in La Défense. It’s in French but you can add the English subtitles thanks to the Youtube interface. He explains how managers have to make sense in their mission today. He gives very inspiring stories to enable anyone to convince people to give [...]
Categories: PRESENTATIONS
Tagged: brand utility, engagement, ideas, TEDx, useful, utility
Who? Getty images, the big image database. What’s the utility? You know this frustrating watermark on the images with a big logo on the middle of it? Here is an example :
Categories: EXAMPLES
Tagged: experience, Getty Images, ideas, modern marketing, relevant, service, utility
Who ? The automotive company Audi, for its Quattro series. What’s the utility ? This is more of a PR stunt than a real brand utility, but that is cool enough for us to talk about it. Audi created a “Quattro Team” during the great snow in Bulgaria this winter. Most cars are not prepared [...]
Categories: EXAMPLES
Tagged: action, audi, brand, brand utility, bulgaria, quattro, team, utility
Well…a love affair according to us, but more of a divorce according to most brands. Technical advance in the IT sector is completely reshaping the way businesses and brands interact with their customers. It creates new marketing practices and gives opportunities for new business models. Computers and the Internet have changed many things in the [...]
Categories: PRESENTATIONS
Tagged: app store, apps, brand, brand utility, branded utility, context, context marketing, contextual marketing, engagement, experience, mobile app, personal, relevant, situation, smartphones, spatial, tablets, temporal, utility
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