Who? A world famous pharmaceutic company : Roche, more precisely Roche Diabetes Care. What’s the utility? To help the patients, the company created a blog, Accu-chek, with a Facebook page and a Twitter account. We can imagine how hard it is for the patient and his family to deal with this disease. That’s why Roche [...]
Categories: EXAMPLES
Tagged: brand purpose, branded utility, engagement, Facebook, modern marketing, social media, social networks, tools, Twitter, useful
Who ? The famous brand of mobile phones HTC. What’s the utility ? HTC Sense is the name of the operating system used on HTC phones. Among other functionalities, there is a very interesting and unique one. Indeed, after registering on HTCSense.com, you can make your phone ring loud when you can’t find it – even [...]
Categories: EXAMPLES
Tagged: branded utility, context, essential, HTC Sense, mobile app, tools, useful
Who ? Broke Bike Alley, an original bike shop in British Columbia, Canada. Have a look to discover this surprising small business. What’s the utility ? Here is a very creative business card. It perfectly matches the context, when you need to repair your bike, and the utility of the brand. Once again, the simplest [...]
Categories: EXAMPLES
Tagged: bike, branded utility, context, context marketing, ideas, innovation, service, tools, useful
On this blog, we constantly try to encourage innovation and brand utility. Here is a presentation I particularly appreciate about how to innovate. The business model canvas is very interesting, have a look and do not hesitate to share your thoughts.
Categories: PRESENTATIONS
Tagged: innovation, mobile app, modern marketing, tools
Brand Utility (RSS) + Sator-ii theme by Felipe Lavín
