Here is a new post category we wanted to create. We will regularly ask 4 simple questions to strategists, experts and entrepreneurs with a focus on brand utility. The first of them is Tristan Nicolas, one of the three men behind Ben & Fakto, a fun, great and responsible website to find your next clothes. [...]
Categories: INTERVIEWS
Tagged: Ben&Fakto, brand purpose, engagement, micro-credit, modern marketing, Seth Godin, social media, Toms shoes
Who ? Jimmy Fairly, a very new French company, it sells some glasses. Find more about the company on its blog, its Facebook page or its Twitter account. What’s the utility ? The company has the same business model as Tom’s shoes. It’s another “one for one” example. Here, Jimmy Fairly sells some nice designed [...]
Categories: EXAMPLES
Tagged: brand purpose, brand utility, business model, engagement, one for one model, quality, Toms shoes
Who ? 2 young Belgian entrepreneurs, Chris & Mat, discovered a new kind of shoes during a travel in South America. After some hesitations, they decided to create few months ago the Jojo Project. They don’t only sell nice and trendy shoes. Indeed, you choose your model, then act because when you buy your pair [...]
Categories: EXAMPLES
Tagged: act, brand purpose, brand utility, Brazil, JojoProject, NGO partnership, Toms shoes
Who ? Toms shoes, a recent company founded in 2006 by Blake Mycoskie, a young American entrepreneur. Find more about the company on its website and on their Facebook, YouTube or Twitter. What’s the utility ? For any pair of Toms shoes you buy, the company offers one to a child in need. Here is [...]
Categories: EXAMPLES
Tagged: brand purpose, brand utility, one for one model, social mission, Toms shoes
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