Who? Babolat, the oldest company specialized in raquet sports. What’s the utility? Babolat created a very special new kind of tennis raquet. It’s interactive and connected. It enables anyone to track and look after the player performance. It gives a totally new experience to all the tennis fans. They confessed they first had this idea [...]

Categories: EXAMPLES

Tagged: Babolat, brand utility, data, experience, modern marketing, relevant, tennis