Here is a longer presentation by Marc Pritchard about the power of the brand purpose. After his first intervention in Cannes 2010 about the same topic, the Global Marketing & Brand-Building Officer of Procter & Gamble shows some great applications with some brands like Always, Tide or even the Old Spice. All these actions were [...]
Categories: PRESENTATIONS
Tagged: brand purpose, brand utility, ideas, insights, modern marketing, relevant, shared value, social mission
Nice video to introduce the Shared Value concept.
Categories: PRESENTATIONS
Tagged: brand purpose, brand utility, engagement, G&E, IHG, innovation, insights, modern marketing, Nestlé, social mission
Here is a new article from the Harvard Business Review. The previous one was on Shared Value concept with Michael Porter. This great article is written by Rosabeth Moss Kanter, she explains how the great companies think. Here are the main points to remember : > they’re focused on a commun purpose > … on [...]
Categories: PRESENTATIONS
Tagged: brand purpose, engagement, ideas, innovation, modern marketing, relevant, shared value, social mission, trust
Bernard Mariette tells us a fantastic story : his own life. He was supposed to become fighter pilot, then he worked for L’Oréal, he founded Quicksilver and finally Coalision. He insists on the fragility of our world and resume with a very relevant quote about the current situation of our world. “We buy, with money [...]
Categories: QUOTES
Tagged: brand purpose, brand utility, engagement, modern marketing, quote, social mission, utility
Brand Utility (RSS) + Sator-ii theme by Felipe Lavín
