Here is a very interesting study about the brand purpose in the world. Edelman proposes a relevant document to enable any marketer or strategist to convince their boss to act by following their brand purpose. The purpose is a kind of everyday direction for the brand, it will enable anyone to contribute to the brand [...]
Categories: PRESENTATIONS
Tagged: brand purpose, Simon Sinek
Here is a great presentation by Simon Sinek, a great author and marketer. He gives some very nice examples to explain how leaders inspire actions. As we regularly insist on the purpose of the brands, Simon redefines the “why” does your company exist? Like Apple or the Wrigth brothers in the beginning of the century, [...]
Categories: PRESENTATIONS
Tagged: Apple, brand purpose, brand utility, engagement, Marc Pritchard, modern marketing, Simon Sinek, why
Brand Utility (RSS) + Sator-ii theme by Felipe Lavín
