Tag Archives: service

Inspirational vs. Aspirational audience 0

You might have noticed that in our definition of Brand Utility, we prefer to talk about users than customers, when it is about people who benefit from it. We believe that Brand Utility should not be limited to people who are likely to buy your product. In the mobile application era, the marginal cost of [...]

“18″ – Useful quotes – Trevor Edwards 0

“We’re not in the business of keeping the media companies alive. We’re in the business of connecting with consumers.” Trevor Edwards, Vice President of Global Brand Management, Nike. Find more on this article from 2007.

“16″ – Useful quotes – Mark Zuckerberg 0

“I just think one of the thing that is amazing about the Internet is if you build something good that is a service that is valuable for people, it can spread quickly and if you create value for other people then you might be able to realize a portion of that value yourself. I mean [...]

#26 – Google – Teach parents tech 0

Who ? Google, probably the most useful brand today. What’s the utility ? It’s very commun to meet some people who are not able to use correctly the web and all the different Internet tools. Some guys at Google decided to create a cool website with very nice videos to explain many tech things. You [...]