“I just think one of the thing that is amazing about the Internet is if you build something good that is a service that is valuable for people, it can spread quickly and if you create value for other people then you might be able to realize a portion of that value yourself. I mean [...]
Categories: QUOTES
Tagged: Facebook, innovation, modern marketing, service
Who ? Google, probably the most useful brand today. What’s the utility ? It’s very commun to meet some people who are not able to use correctly the web and all the different Internet tools. Some guys at Google decided to create a cool website with very nice videos to explain many tech things. You [...]
Categories: EXAMPLES
Tagged: brand utility, google, insights, modern marketing, service, social media, support, useful, website
“Quality in a product or service is not what the supplier puts in. It is what the customer gets out and is willing to pay for. A product is not quality because it is hard to make and costs a lot of money, as manufacturers typically believe. This is incompetence. Customers pay only for what [...]
Categories: QUOTES
Tagged: brand utility, branded utility, innovation, quality, quote, service, useful, utility
Who ? Broke Bike Alley, an original bike shop in British Columbia, Canada. Have a look to discover this surprising small business. What’s the utility ? Here is a very creative business card. It perfectly matches the context, when you need to repair your bike, and the utility of the brand. Once again, the simplest [...]
Categories: EXAMPLES
Tagged: bike, branded utility, context, context marketing, ideas, innovation, service, tools, useful
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