“It’s an opportunity for marketers to be much more creative than they were in the past” John Nardone, CEO of x+1. This short video shows the unlimited potential in our digital era for brand marketers to create new services around their products and demonstrate the meaning of their brand. Special K is a particularly relevant [...]
Categories: EXAMPLES
Tagged: brand utility, meaning, relevant, service, Special K, website
Who? Getty images, the big image database. What’s the utility? You know this frustrating watermark on the images with a big logo on the middle of it? Here is an example :
Categories: EXAMPLES
Tagged: experience, Getty Images, ideas, modern marketing, relevant, service, utility
You might have noticed that in our definition of Brand Utility, we prefer to talk about users than customers, when it is about people who benefit from it. We believe that Brand Utility should not be limited to people who are likely to buy your product. In the mobile application era, the marginal cost of [...]
Categories: PRESENTATIONS
Tagged: aspirational, audience, brand utility, engagement, ideas, innovation, mobile app, service
“We’re not in the business of keeping the media companies alive. We’re in the business of connecting with consumers.” Trevor Edwards, Vice President of Global Brand Management, Nike. Find more on this article from 2007.
Categories: QUOTES
Tagged: engagement, ideas, media agency, modern marketing, Nike, quality, service, social media
Brand Utility (RSS) + Sator-ii theme by Felipe Lavín
