Who ? Jimmy Fairly, a very new French company, it sells some glasses. Find more about the company on its blog, its Facebook page or its Twitter account. What’s the utility ? The company has the same business model as Tom’s shoes. It’s another “one for one” example. Here, Jimmy Fairly sells some nice designed [...]
Categories: EXAMPLES
Tagged: brand purpose, brand utility, business model, engagement, one for one model, quality, Toms shoes
“We’re not in the business of keeping the media companies alive. We’re in the business of connecting with consumers.” Trevor Edwards, Vice President of Global Brand Management, Nike. Find more on this article from 2007.
Categories: QUOTES
Tagged: engagement, ideas, media agency, modern marketing, Nike, quality, service, social media
What’s really happening? A vicious cycle of hypercommoditization — a global economy where there’s a surfeit of faster, cheaper, bigger, harder, at the expense of a distinct lack of better. The sum total of millions of man-years of brow-mopping human effort has got to yield a richer harvest than that. So here’s my humble proposition: [...]
Categories: QUOTES
Tagged: better, competition, innovation, quality, usefulness
“Quality in a product or service is not what the supplier puts in. It is what the customer gets out and is willing to pay for. A product is not quality because it is hard to make and costs a lot of money, as manufacturers typically believe. This is incompetence. Customers pay only for what [...]
Categories: QUOTES
Tagged: brand utility, branded utility, innovation, quality, quote, service, useful, utility
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