Well…a love affair according to us, but more of a divorce according to most brands. Technical advance in the IT sector is completely reshaping the way businesses and brands interact with their customers. It creates new marketing practices and gives opportunities for new business models. Computers and the Internet have changed many things in the [...]

Categories: PRESENTATIONS

Tagged: app store, apps, brand, brand utility, branded utility, context, context marketing, contextual marketing, engagement, experience, mobile app, personal, relevant, situation, smartphones, spatial, tablets, temporal, utility