Who ? Jimmy Fairly, a very new French company, it sells some glasses. Find more about the company on its blog, its Facebook page or its Twitter account. What’s the utility ? The company has the same business model as Tom’s shoes. It’s another “one for one” example. Here, Jimmy Fairly sells some nice designed [...]
Categories: EXAMPLES
Tagged: brand purpose, brand utility, business model, engagement, one for one model, quality, Toms shoes
Who ? Toms shoes, a recent company founded in 2006 by Blake Mycoskie, a young American entrepreneur. Find more about the company on its website and on their Facebook, YouTube or Twitter. What’s the utility ? For any pair of Toms shoes you buy, the company offers one to a child in need. Here is [...]
Categories: EXAMPLES
Tagged: brand purpose, brand utility, one for one model, social mission, Toms shoes
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