Nice video to introduce the Shared Value concept.
Categories: PRESENTATIONS
Tagged: brand purpose, brand utility, engagement, G&E, IHG, innovation, insights, modern marketing, Nestlé, social mission
Who ? Nestlé Dessert, a very famous chocolate brand for cooking. What’s the utility ? Instead of pushing a message, Nestlé gives some ideas of what you can make with its product. They explain how to have the best experience possible with it. It’s way more useful and interesting for the customers. The brand already [...]
Categories: EXAMPLES
Tagged: brand content, branded utility, context, experience, mobile app, modern marketing, Nestlé, useful
…and begin marketing to situations! Nowadays, companies still target their customers depending on personal data, such as age, gender, or professional category. Whether you are a man, a woman, a child or an old person, you can share some feelings with different people, depending on the context. As marketing, communication or advertising professionals, we now [...]
Categories: PRESENTATIONS
Tagged: aquarel, brand, context marketing, data, fiat, Nestlé, old spice, situation, utility
Who ? Nestlé and especially its products for baby. What’s the utility ? For any women, many questions appear all along the pregnancy : what will change ? How to deal with my food ? With these strange feelings ? Bottle or breast feeding ? and many others… With this iPhone application, Nestlé gives the [...]
Categories: EXAMPLES
Tagged: branded utility, conversational place, iPhone app, mobile app, Nestlé, pregnancy, pregnant woman, website
Brand Utility (RSS) + Sator-ii theme by Felipe Lavín
