Business is changing and everyone is about to realize it. Here is a massive presentation by the excellent Andrian Ho from Zeus Jones. The work of this agency is very inspiring and always based on the purpose of the brands it works for. They totally understood that brands need to propose experiences. Zeus Jones works [...]
Categories: PRESENTATIONS
Tagged: brand purpose, experience, modern business, modern marketing, Zeus Jones
Who ? KLM, the airline company. What’s the utility ? It’s not the first branded utility by KLM. It’s nice to see that brands adopt this way of doing in continuous cycles. Once again, by being focused on their customer experience and needs, the brand proposed a new tool. It enables any traveler to collect [...]
Categories: EXAMPLES
Tagged: branded utility, experience, klm, modern marketing, relevant, social media, travel
“The brand and customer satisfaction is created first and foremost by the customers experience (with the product or the service, not the advertisement).” Alf B. Bendixen via source.
Categories: QUOTES
Tagged: advertise, advertisings, engagement, experience, modern marketing, satisfaction
Here is a great presentation by Simon Sinek, a great author and marketer. He gives some very nice examples to explain how leaders inspire actions. As we regularly insist on the purpose of the brands, Simon redefines the “why” does your company exist? Like Apple or the Wrigth brothers in the beginning of the century, [...]
Categories: PRESENTATIONS
Tagged: Apple, brand purpose, brand utility, engagement, Marc Pritchard, modern marketing, Simon Sinek, why
Brand Utility (RSS) + Sator-ii theme by Felipe Lavín
