Who ? Nike. What’s the utility ? After their great solution for runners, Nike+, Nike proposed now to golf fans the perfects app: NG 360°. A mobile application with a website to enable anyone to improve his skills. You can track your rounds, check your stats, get feedback on your swing from pros and your [...]
Categories: EXAMPLES
Tagged: branded utility, experience, golf, ideas, innovation, iPhone app, mobile app, modern marketing, Nike
Who ? Betty Crocker, one of the wellest-known brands created by General Mills, selling cake preparations and other baking ingredients. What’s the utility ? Introduced in 1921, Betty Crocker had quite a long history of trying to help people cook. The first Betty Crocker’s cookbook was introduced in 1950, using charts, photography and extensive data [...]
Categories: EXAMPLES
Tagged: betty crocker, brand, brand utility, ipad app, iPhone app, mobile app, utility, YouTube
Who ? Muji (that means in Japanese “quality with no brand” or “no brand, good product”) is a very famous Japanese brand specialized in clothes and household. What’s the utility ? These mobile applications are a bit surprising from a brand like Muji. Indeed, the Calendar, the Notebook are default applications already available on the [...]
Categories: EXAMPLES
Tagged: brand purpose, branded utility, iPhone app, mobile, mobile app, Muji, utility
Who ? Visa, have a look to their history. What’s the utility ? It’s a new way to pay your metro tickets or card. It already exists for several years in Tokyo but not with the iPhone. This technology is coming in several cities such as Kuala Lumpur, Singapore, Paris, Istanbul and London. It’s not [...]
Categories: EXAMPLES
Tagged: branded utility, context marketing, iPhone app, mobile app, modern marketing, useful, Visa
Brand Utility (RSS) + Sator-ii theme by Felipe Lavín
