Faris Yakob regularly talks about marketing strategy and brings some great ideas in his presentations. This presentation is particularly interesting concerning the current debate about the brand content. On this blog, we insist on brands who try to be useful, who give exceptional experiences. Faris insists in this way:“From ideas that are content to ideas [...]
Categories: PRESENTATIONS
Tagged: brand content, branded utility, engagement, Faris Yakob, insights, modern marketing, relevant, social media
- Published:
- April 13, 2011 – 06:53
- Author:
- By Brieuc
“As a perfectly timed response to this digital is maturing into branded experiences in the form of services, applications and tools: A designed experience being a much more powerful branding tool than psychological storytelling.” Helge Tenno, a wider digital perspective, February 2011.
Categories: QUOTES
Tagged: brand, brand utility, experience, Helge Tenno, insights, modern marketing, utility
- Published:
- February 28, 2011 – 05:11
- Author:
- By Brieuc
Who ? Google, probably the most useful brand today. What’s the utility ? It’s very commun to meet some people who are not able to use correctly the web and all the different Internet tools. Some guys at Google decided to create a cool website with very nice videos to explain many tech things. You [...]
Categories: EXAMPLES
Tagged: brand utility, google, insights, modern marketing, service, social media, support, useful, website
- Published:
- December 17, 2010 – 11:43
- Author:
- By Brieuc
“I’ve never spent a penny on market research because you end up looking at it too religiously. The growth we have experienced is purely from word of mouth. People have tasted the products and told their friends. We also tried to get away from bad labelling, deciding instead to use just pictures of apples and [...]
Categories: QUOTES
Tagged: innovation, insights, market research, modern marketing, social media, test
- Published:
- October 6, 2010 – 11:55
- Author:
- By Marwann
