- Published:
- March 30, 2012 – 09:03
- Author:
- By Brieuc
Here is a new article from the Harvard Business Review. The previous one was on Shared Value concept with Michael Porter. This great article is written by Rosabeth Moss Kanter, she explains how the great companies think. Here are the main points to remember : > they’re focused on a commun purpose > … on [...]
Categories: PRESENTATIONS
Tagged: brand purpose, engagement, ideas, innovation, modern marketing, relevant, shared value, social mission, trust
- Published:
- February 29, 2012 – 04:35
- Author:
- By Brieuc
A great post from FSG website : Michael Porter, Mark Kramer and Jane Nelson discuss creating shared value and give examples from HP, Nestlé and Novartis on how corporations can put this approach into practice.
Categories: PRESENTATIONS
Tagged: brand purpose, brand utility, business model, context marketing, ideas, innovation, modern marketing, shared value
- Published:
- February 28, 2012 – 12:39
- Author:
- By Brieuc
Who ? Adidas, the football division. What’s the utility ? It looks a lot like Nike+, however, this crazy application is for soccer lovers. You simply put your microship in one of your shoes. Go on the field and it will collect all your data like your total distance, your maximum speed, your number of [...]
Categories: EXAMPLES
Tagged: Adidas, brand utility, context marketing, experience, innovation, mobile app, modern marketing
- Published:
- November 30, 2011 – 07:56
- Author:
- By Brieuc
