Who ? Nike. What’s the utility ? After their great solution for runners, Nike+, Nike proposed now to golf fans the perfects app: NG 360°. A mobile application with a website to enable anyone to improve his skills. You can track your rounds, check your stats, get feedback on your swing from pros and your [...]
Categories: EXAMPLES
Tagged: branded utility, experience, golf, ideas, innovation, iPhone app, mobile app, modern marketing, Nike
Nice video to introduce the Shared Value concept.
Categories: PRESENTATIONS
Tagged: brand purpose, brand utility, engagement, G&E, IHG, innovation, insights, modern marketing, Nestlé, social mission
Here is a new article from the Harvard Business Review. The previous one was on Shared Value concept with Michael Porter. This great article is written by Rosabeth Moss Kanter, she explains how the great companies think. Here are the main points to remember : > they’re focused on a commun purpose > … on [...]
Categories: PRESENTATIONS
Tagged: brand purpose, engagement, ideas, innovation, modern marketing, relevant, shared value, social mission, trust
A great post from FSG website : Michael Porter, Mark Kramer and Jane Nelson discuss creating shared value and give examples from HP, Nestlé and Novartis on how corporations can put this approach into practice.
Categories: PRESENTATIONS
Tagged: brand purpose, brand utility, business model, context marketing, ideas, innovation, modern marketing, shared value
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