A great post from FSG website : Michael Porter, Mark Kramer and Jane Nelson discuss creating shared value and give examples from HP, Nestlé and Novartis on how corporations can put this approach into practice.
Categories: PRESENTATIONS
Tagged: brand purpose, brand utility, business model, context marketing, ideas, innovation, modern marketing, shared value
“Content is not the end game here. The end game is giving the consumer value and utility. If the most value for the consumer would be derived from free shipping, or a new piece of software, or a better user experience, then doing a feature film integration isn’t the right answer.” Jonah Bloom
Categories: QUOTES
Tagged: brand utility, ideas, modern marketing, relevant, useful, utility
This nice slideshow gives you some good advices to really enjoy this new year, probably very different from all we lived until now, no one knows how it will finish. From many point of views (Economy, environment, social, politics, technology…), big changes may appear, so act and enjoy as much as you can. Once again, [...]
Categories: PRESENTATIONS
Tagged: brand utility, engagement, ideas
The brand utility concept is not only focused on consumers. On this blog, we very often talk here about the business model. This video about the circular economy will probably give you very powerful ideas to rethink it. This new way of doing business can have a huge impact on economy, the environment and in [...]
Categories: PRESENTATIONS
Tagged: branded utility, business model, environmental, ideas, innovation, modern marketing, relevant, useful
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