Here is a great intervention by Pierre Bigazzi during the last TEDx in La Défense. It’s in French but you can add the English subtitles thanks to the Youtube interface. He explains how managers have to make sense in their mission today. He gives very inspiring stories to enable anyone to convince people to give [...]
Categories: PRESENTATIONS
Tagged: brand utility, engagement, ideas, TEDx, useful, utility
Who ? Nike. What’s the utility ? After their great solution for runners, Nike+, Nike proposed now to golf fans the perfects app: NG 360°. A mobile application with a website to enable anyone to improve his skills. You can track your rounds, check your stats, get feedback on your swing from pros and your [...]
Categories: EXAMPLES
Tagged: branded utility, experience, golf, ideas, innovation, iPhone app, mobile app, modern marketing, Nike
Here is a longer presentation by Marc Pritchard about the power of the brand purpose. After his first intervention in Cannes 2010 about the same topic, the Global Marketing & Brand-Building Officer of Procter & Gamble shows some great applications with some brands like Always, Tide or even the Old Spice. All these actions were [...]
Categories: PRESENTATIONS
Tagged: brand purpose, brand utility, ideas, insights, modern marketing, relevant, shared value, social mission
Who? Getty images, the big image database. What’s the utility? You know this frustrating watermark on the images with a big logo on the middle of it? Here is an example :
Categories: EXAMPLES
Tagged: experience, Getty Images, ideas, modern marketing, relevant, service, utility
Brand Utility (RSS) + Sator-ii theme by Felipe Lavín
