Here is a new Helge Tenno’s presentation. Connect everything else shows us clearly how the brands should use the Internet and the new technologies in general. The deal is not anymore in buying short term exposure, people do not remember anymore what you’re saying and they don’t look to your ads to decide which product [...]
Categories: PRESENTATIONS
Tagged: brand utility, business model, context marketing, Helge Tenno, innovation, modern marketing
Here is an excellent presentation about contextual marketing. It was done by Helge Tenno 2 years ago but it perfectly completes the last presentation “Stop marketing to people…” we did last month with Marwann. You will find some good definitions about contextual marketing and its main terms : situation, activity and relevance. Of course, you [...]
Categories: PRESENTATIONS
Tagged: context, context marketing, Helge Tenno, modern marketing, useful, utility
Here is a recent presentation prepared by Ingmar de Lange, a Dutch marketing professional. You will find a great sum up about brand utility. You will have as well some very interesting examples of branded utilities. The presentation is more focused on these “small fires” as explained Mark Earls and Helge Tennø. It gives very interesting [...]
Categories: PRESENTATIONS
Tagged: branded utility, Helge Tenno, Ingmar de Lange
Here is another key presentation about new marketing and of course brand utility. Helge Tenno introduces us what’s “a bigger idea“. The big idea is a simple one, most of big ideas are. Michael Tchao (former Nike+ Manager & now VP Product Manager at Apple) The image in the slide 24 is perfect to understand [...]
Categories: PRESENTATIONS
Tagged: brand, brand utility, community management, context, essential, Helge Tenno, social media, useful
Brand Utility (RSS) + Sator-ii theme by Felipe Lavín
