Business is changing and everyone is about to realize it. Here is a massive presentation by the excellent Andrian Ho from Zeus Jones. The work of this agency is very inspiring and always based on the purpose of the brands it works for. They totally understood that brands need to propose experiences. Zeus Jones works [...]
Categories: PRESENTATIONS
Tagged: brand purpose, experience, modern business, modern marketing, Zeus Jones
Who ? KLM, the airline company. What’s the utility ? It’s not the first branded utility by KLM. It’s nice to see that brands adopt this way of doing in continuous cycles. Once again, by being focused on their customer experience and needs, the brand proposed a new tool. It enables any traveler to collect [...]
Categories: EXAMPLES
Tagged: branded utility, experience, klm, modern marketing, relevant, social media, travel
“The brand and customer satisfaction is created first and foremost by the customers experience (with the product or the service, not the advertisement).” Alf B. Bendixen via source.
Categories: QUOTES
Tagged: advertise, advertisings, engagement, experience, modern marketing, satisfaction
Who? Babolat, the oldest company specialized in raquet sports. What’s the utility? Babolat created a very special new kind of tennis raquet. It’s interactive and connected. It enables anyone to track and look after the player performance. It gives a totally new experience to all the tennis fans. They confessed they first had this idea [...]
Categories: EXAMPLES
Tagged: Babolat, brand utility, data, experience, modern marketing, relevant, tennis
Brand Utility (RSS) + Sator-ii theme by Felipe Lavín
