“The brand and customer satisfaction is created first and foremost by the customers experience (with the product or the service, not the advertisement).” Alf B. Bendixen via source.
Categories: QUOTES
Tagged: advertise, advertisings, engagement, experience, modern marketing, satisfaction
Here is a great intervention by Pierre Bigazzi during the last TEDx in La Défense. It’s in French but you can add the English subtitles thanks to the Youtube interface. He explains how managers have to make sense in their mission today. He gives very inspiring stories to enable anyone to convince people to give [...]
Categories: PRESENTATIONS
Tagged: brand utility, engagement, ideas, TEDx, useful, utility
Here is a great presentation by Simon Sinek, a great author and marketer. He gives some very nice examples to explain how leaders inspire actions. As we regularly insist on the purpose of the brands, Simon redefines the “why” does your company exist? Like Apple or the Wrigth brothers in the beginning of the century, [...]
Categories: PRESENTATIONS
Tagged: Apple, brand purpose, brand utility, engagement, Marc Pritchard, modern marketing, Simon Sinek, why
Here is a new post category we wanted to create. We will regularly ask 4 simple questions to strategists, experts and entrepreneurs with a focus on brand utility. The first of them is Tristan Nicolas, one of the three men behind Ben & Fakto, a fun, great and responsible website to find your next clothes. [...]
Categories: INTERVIEWS
Tagged: Ben&Fakto, brand purpose, engagement, micro-credit, modern marketing, Seth Godin, social media, Toms shoes
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