Here is a new post category we wanted to create. We will regularly ask 4 simple questions to strategists, experts and entrepreneurs with a focus on brand utility. The first of them is Tristan Nicolas, one of the three men behind Ben & Fakto, a fun, great and responsible website to find your next clothes. [...]
Categories: INTERVIEWS
Tagged: Ben&Fakto, brand purpose, engagement, micro-credit, modern marketing, Seth Godin, social media, Toms shoes
Here is a very probably great movie which will make the marketers think in a better way (as we always try on this blog actually). The Naked Brand is a story about how corporations can help save the planet one small step at a time. It’s an introduction to a bright new future where companies [...]
Categories: PRESENTATIONS
Tagged: brand purpose, brand utility, engagement, movie
Nice video to introduce the Shared Value concept.
Categories: PRESENTATIONS
Tagged: brand purpose, brand utility, engagement, G&E, IHG, innovation, insights, modern marketing, Nestlé, social mission
“Still, most businesses stick to a single measurement: how much profit they make. While making money has been the single biggest motivator for companies in the last century, in the current one, that won’t be enough. If we want to have a future better than our past, companies need to stand for something by solving [...]
Categories: QUOTES
Tagged: brand purpose, brand utility, engagement, environmental, modern marketing
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