Who ? It could be Starbucks, the famous American café but the idea is just a student project at the moment. What would be the utility? Starbucks could help its customers to get up easily in the morning. If you don’t snooze your phone to try to sleep a bit more, the brand congratulates you. [...]
Categories: EXAMPLES
Tagged: branded utility, context, context marketing, ideas, mobile app, modern marketing, Starbucks
Well…a love affair according to us, but more of a divorce according to most brands. Technical advance in the IT sector is completely reshaping the way businesses and brands interact with their customers. It creates new marketing practices and gives opportunities for new business models. Computers and the Internet have changed many things in the [...]
Categories: PRESENTATIONS
Tagged: app store, apps, brand, brand utility, branded utility, context, context marketing, contextual marketing, engagement, experience, mobile app, personal, relevant, situation, smartphones, spatial, tablets, temporal, utility
A great post from FSG website : Michael Porter, Mark Kramer and Jane Nelson discuss creating shared value and give examples from HP, Nestlé and Novartis on how corporations can put this approach into practice.
Categories: PRESENTATIONS
Tagged: brand purpose, brand utility, business model, context marketing, ideas, innovation, modern marketing, shared value
Who ? Adidas, the football division. What’s the utility ? It looks a lot like Nike+, however, this crazy application is for soccer lovers. You simply put your microship in one of your shoes. Go on the field and it will collect all your data like your total distance, your maximum speed, your number of [...]
Categories: EXAMPLES
Tagged: Adidas, brand utility, context marketing, experience, innovation, mobile app, modern marketing
Brand Utility (RSS) + Sator-ii theme by Felipe Lavín
