Here is another key presentation about new marketing and of course brand utility. Helge Tenno introduces us what’s “a bigger idea“. The big idea is a simple one, most of big ideas are. Michael Tchao (former Nike+ Manager & now VP Product Manager at Apple) The image in the slide 24 is perfect to understand [...]
Categories: PRESENTATIONS
Tagged: brand, brand utility, community management, context, essential, Helge Tenno, social media, useful
