Tag Archives: camera

#44 – Kodak – Scenic Spots 0

Who? The late successful camera company, Kodak. What’s the utility? Brand utility sometimes does not need big budgets and advanced technology. It can be as simple as a road sign. That’s what Kodak understood when it elegantly installed signs telling Disneyworld visitors the spot was great for a family picture. And as our source, the [...]

Categories: EXAMPLES

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Published:
February 9, 2012 – 11:45
Author:
By Marwann

#1 – Kodak – the share button 0

Who ? Created at the end of the 19th century, Kodak is a major company in photography and imaging. What is the situation ? After taking their photos, people want to share them with their network. People need to download them on their computer and then upload the pictures on their social networks or mail [...]

Categories: EXAMPLES

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Published:
June 23, 2010 – 13:18
Author:
By Brieuc