A great post from FSG website : Michael Porter, Mark Kramer and Jane Nelson discuss creating shared value and give examples from HP, Nestlé and Novartis on how corporations can put this approach into practice.
Categories: PRESENTATIONS
Tagged: brand purpose, brand utility, business model, context marketing, ideas, innovation, modern marketing, shared value
The brand utility concept is not only focused on consumers. On this blog, we very often talk here about the business model. This video about the circular economy will probably give you very powerful ideas to rethink it. This new way of doing business can have a huge impact on economy, the environment and in [...]
Categories: PRESENTATIONS
Tagged: branded utility, business model, environmental, ideas, innovation, modern marketing, relevant, useful
Who ? Jimmy Fairly, a very new French company, it sells some glasses. Find more about the company on its blog, its Facebook page or its Twitter account. What’s the utility ? The company has the same business model as Tom’s shoes. It’s another “one for one” example. Here, Jimmy Fairly sells some nice designed [...]
Categories: EXAMPLES
Tagged: brand purpose, brand utility, business model, engagement, one for one model, quality, Toms shoes
Here is a new presentation by Ingmar de Lange, the marketing strategist who did an interesting guide about brand utility. Here, Ingmar insists on the wrong use by brands of social media : – most of them use it to advertise, instead of changing their business model or being closer or useful of their customers. [...]
Categories: PRESENTATIONS
Tagged: brand utility, business model, context, emulation, Helge Tenno, social media
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