Who ? It could be Ray-Ban, but it’s a project from Swedish students at the Berghs School of Communication. (Again !) What’s the utility ? The app enables people to find sunny spots in New York, depending on the user’s location and the time of the day. You can watch the video right here : [...]

Categories: EXAMPLES

Tagged: app, ban, berghs, brand utility, bright light, ray, ray ban, school of communication