Who ? KLM, the airline company. What’s the utility ? It’s not the first branded utility by KLM. It’s nice to see that brands adopt this way of doing in continuous cycles. Once again, by being focused on their customer experience and needs, the brand proposed a new tool. It enables any traveler to collect [...]
Categories: EXAMPLES
Tagged: branded utility, experience, klm, modern marketing, relevant, social media, travel
Faris Yakob, who we do not have to present again on this blog as he already adds a lot to the “brand utility” thinking, accepted to answer a few questions from us…a few months ago. Don’t ask why we did not publish it earlier, there’s no reason. Tell us more about yourself, what are you [...]
Categories: INTERVIEWS
Tagged: advertools, brand utility, branded utility, faris, geolocation, geotility, kbps+p, location, tracking, yakob
Who ? Nike. What’s the utility ? After their great solution for runners, Nike+, Nike proposed now to golf fans the perfects app: NG 360°. A mobile application with a website to enable anyone to improve his skills. You can track your rounds, check your stats, get feedback on your swing from pros and your [...]
Categories: EXAMPLES
Tagged: branded utility, experience, golf, ideas, innovation, iPhone app, mobile app, modern marketing, Nike
Who ? It could be Starbucks, the famous American café but the idea is just a student project at the moment. What would be the utility? Starbucks could help its customers to get up easily in the morning. If you don’t snooze your phone to try to sleep a bit more, the brand congratulates you. [...]
Categories: EXAMPLES
Tagged: branded utility, context, context marketing, ideas, mobile app, modern marketing, Starbucks
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