- Published:
- March 30, 2012 – 09:03
- Author:
- By Brieuc
“Still, most businesses stick to a single measurement: how much profit they make. While making money has been the single biggest motivator for companies in the last century, in the current one, that won’t be enough. If we want to have a future better than our past, companies need to stand for something by solving [...]
Categories: QUOTES
Tagged: brand purpose, brand utility, engagement, environmental, modern marketing
- Published:
- March 28, 2012 – 08:15
- Author:
- By Brieuc
Well…a love affair according to us, but more of a divorce according to most brands. Technical advance in the IT sector is completely reshaping the way businesses and brands interact with their customers. It creates new marketing practices and gives opportunities for new business models. Computers and the Internet have changed many things in the [...]
Categories: PRESENTATIONS
Tagged: app store, apps, brand, brand utility, branded utility, context, context marketing, contextual marketing, engagement, experience, mobile app, personal, relevant, situation, smartphones, spatial, tablets, temporal, utility
- Published:
- March 16, 2012 – 11:56
- Author:
- By Marwann
A great post from FSG website : Michael Porter, Mark Kramer and Jane Nelson discuss creating shared value and give examples from HP, Nestlé and Novartis on how corporations can put this approach into practice.
Categories: PRESENTATIONS
Tagged: brand purpose, brand utility, business model, context marketing, ideas, innovation, modern marketing, shared value
- Published:
- February 28, 2012 – 12:39
- Author:
- By Brieuc
