“It’s an opportunity for marketers to be much more creative than they were in the past” John Nardone, CEO of x+1. This short video shows the unlimited potential in our digital era for brand marketers to create new services around their products and demonstrate the meaning of their brand. Special K is a particularly relevant [...]
Categories: EXAMPLES
Tagged: brand utility, meaning, relevant, service, Special K, website
Faris Yakob, who we do not have to present again on this blog as he already adds a lot to the “brand utility” thinking, accepted to answer a few questions from us…a few months ago. Don’t ask why we did not publish it earlier, there’s no reason. Tell us more about yourself, what are you [...]
Categories: INTERVIEWS
Tagged: advertools, brand utility, branded utility, faris, geolocation, geotility, kbps+p, location, tracking, yakob
Here is a great intervention by Pierre Bigazzi during the last TEDx in La Défense. It’s in French but you can add the English subtitles thanks to the Youtube interface. He explains how managers have to make sense in their mission today. He gives very inspiring stories to enable anyone to convince people to give [...]
Categories: PRESENTATIONS
Tagged: brand utility, engagement, ideas, TEDx, useful, utility
Brad Klemmer and John R. Kelley Junior created they own agency, Kley, a few months ago. They specialize in “Digital Brand Utility”…or how to make brands more useful through technology. We wanted to give them a shout through the following interview; and wish them luck for the future ! Could you please introduce yourselves ? [...]
Categories: INTERVIEWS
Tagged: brad, brand utility, digital, john kelley, klemmer
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