Business is changing and everyone is about to realize it. Here is a massive presentation by the excellent Andrian Ho from Zeus Jones. The work of this agency is very inspiring and always based on the purpose of the brands it works for. They totally understood that brands need to propose experiences. Zeus Jones works [...]
Categories: PRESENTATIONS
Tagged: brand purpose, experience, modern business, modern marketing, Zeus Jones
Here is a very interesting study about the brand purpose in the world. Edelman proposes a relevant document to enable any marketer or strategist to convince their boss to act by following their brand purpose. The purpose is a kind of everyday direction for the brand, it will enable anyone to contribute to the brand [...]
Categories: PRESENTATIONS
Tagged: brand purpose, Simon Sinek
Here is a great presentation by Simon Sinek, a great author and marketer. He gives some very nice examples to explain how leaders inspire actions. As we regularly insist on the purpose of the brands, Simon redefines the “why” does your company exist? Like Apple or the Wrigth brothers in the beginning of the century, [...]
Categories: PRESENTATIONS
Tagged: Apple, brand purpose, brand utility, engagement, Marc Pritchard, modern marketing, Simon Sinek, why
Here is a longer presentation by Marc Pritchard about the power of the brand purpose. After his first intervention in Cannes 2010 about the same topic, the Global Marketing & Brand-Building Officer of Procter & Gamble shows some great applications with some brands like Always, Tide or even the Old Spice. All these actions were [...]
Categories: PRESENTATIONS
Tagged: brand purpose, brand utility, ideas, insights, modern marketing, relevant, shared value, social mission
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