Who ? The automotive company Audi, for its Quattro series. What’s the utility ? This is more of a PR stunt than a real brand utility, but that is cool enough for us to talk about it. Audi created a “Quattro Team” during the great snow in Bulgaria this winter. Most cars are not prepared [...]
Categories: EXAMPLES
Tagged: action, audi, brand, brand utility, bulgaria, quattro, team, utility
Well…a love affair according to us, but more of a divorce according to most brands. Technical advance in the IT sector is completely reshaping the way businesses and brands interact with their customers. It creates new marketing practices and gives opportunities for new business models. Computers and the Internet have changed many things in the [...]
Categories: PRESENTATIONS
Tagged: app store, apps, brand, brand utility, branded utility, context, context marketing, contextual marketing, engagement, experience, mobile app, personal, relevant, situation, smartphones, spatial, tablets, temporal, utility
Who ? Betty Crocker, one of the wellest-known brands created by General Mills, selling cake preparations and other baking ingredients. What’s the utility ? Introduced in 1921, Betty Crocker had quite a long history of trying to help people cook. The first Betty Crocker’s cookbook was introduced in 1950, using charts, photography and extensive data [...]
Categories: EXAMPLES
Tagged: betty crocker, brand, brand utility, ipad app, iPhone app, mobile app, utility, YouTube
Brand Utility (RSS) + Sator-ii theme by Felipe Lavín
