Many marketers wonder about the ROI of social media. When someone asks to Gary Vaynerchuk “What’s the ROI of Social Media?”, he answers “What’s the ROI of your mother?” and insists on the importance of human relations. Here is a presentation about how a brand must act and stop thinking with the traditional ways.
Categories: PRESENTATIONS
Tagged: arenas, brand utility, business model, Helge Tenno, ideas, innovation, metrics, ROI, Seth Godin, social media, Umair Haque
Recently, I read the purple cow. This is a fantastic book about what marketing is now. Even if Seth Godin wrote it in 2002, it appears really relevant and very close from the vision we have of the brand utility on this blog. After describing the TV industrial complex, Seth Godin tells us why this [...]
Categories: PRESENTATIONS
Tagged: arenas, brand utility, ideas, innovation, modern marketing, Seth Godin
For a long time, I have read Helge Tenno‘s blog. His presentations are very relevant (very probably one of the best strategist) and you can find some very rich insights. A definition of the brand In this presentation “The new brand landscape” from 2008, Helge gives us an interesting definition of the brand (s. 35). A [...]
Categories: PRESENTATIONS
Tagged: arenas, brand, brand utility, definition, emulation, Faris Yakob, geotility, Helge Tenno, Homo Mimickus, Mark Earls, participant, service
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