Who? AT&T, the largest provider of telephony in the United States. What’s the utility? During the popular event among tech lovers, SXSW’11, the company helped people keep connected by creating lockers in which a phone charger was included. Therefore, people could leave their phones or tablets in a safe place while it was charging. And [...]

Categories: EXAMPLES

Tagged: Aircel, AirTel, ATT, brand utility, charger, context marketing, relevant, South by southwest, SXSW, useful