“I’ve never spent a penny on market research because you end up looking at it too religiously. The growth we have experienced is purely from word of mouth. People have tasted the products and told their friends. We also tried to get away from bad labelling, deciding instead to use just pictures of apples and oranges. We have always tried to be fun, relevant and interesting with our packaging.”

Harry Cragoe, CEO and founder of P&J Smoothies

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