“Still, most businesses stick to a single measurement: how much profit they make. While making money has been the single biggest motivator for companies in the last century, in the current one, that won’t be enough. If we want to have a future better than our past, companies need to stand for something by solving [...]
Categories: QUOTES
Tagged: brand purpose, brand utility, engagement, environmental, modern marketing
“Marketing can no longer live solely in your marketing department. From customer service to product development to human resources, it must live everywhere in your organization. If marketing isn’t tied to your overall business strategy, it’s pretty much useless.” Craig Greenfield
Categories: QUOTES
Tagged: experience, modern marketing, quote
“Content is not the end game here. The end game is giving the consumer value and utility. If the most value for the consumer would be derived from free shipping, or a new piece of software, or a better user experience, then doing a feature film integration isn’t the right answer.” Jonah Bloom
Categories: QUOTES
Tagged: brand utility, ideas, modern marketing, relevant, useful, utility
Bernard Mariette tells us a fantastic story : his own life. He was supposed to become fighter pilot, then he worked for L’Oréal, he founded Quicksilver and finally Coalision. He insists on the fragility of our world and resume with a very relevant quote about the current situation of our world. “We buy, with money [...]
Categories: QUOTES
Tagged: brand purpose, brand utility, engagement, modern marketing, quote, social mission, utility
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