What’s next in advertising & marketing

Here is one of the first well known slideshow about brand utility. Paul Isakson, one of the best strategist about brand utility, explains very well what brands should propose now to their consumers.

After explaining the differences between the old and the modern marketing, Paul gives the best examples about brand utility (Google, iPhone, Wii are still the most famous examples). Then, he defines what is the utility and gives some methods to fin how to make people lives better.

What’s Next In Marketing & Advertising

View more presentations from Paul Isakson.
This presentation is probably the most famous about brand utility. It was published in March 2008.