What’s the ROI of your mother?

Many marketers wonder about the ROI of social media. When someone asks to Gary Vaynerchuk “What’s the ROI of Social Media?”, he answers “What’s the ROI of your mother?” and insists on the importance of human relations.

Here is a presentation about how a brand must act and stop thinking with the traditional ways.


Related articles:

  1. 24/7 on Social Media