Here is an excellent presentation about contextual marketing. It was done by Helge Tenno 2 years ago but it perfectly completes the last presentation “Stop marketing to people…” we did last month with Marwann. You will find some good definitions about contextual marketing and its main terms : situation, activity and relevance. Of course, you will understand why context marketing is more appropriate than any banner campaign and other display things…

I particularly appreciate this quote (slide 5) “The future of advertising is not more display advertising, it is utilizing the mechanics and dynamics of the online conversation to create buzz, attention and interests on arenas where we are not interrupting conversations but contagiously igniting them”. That’s exactly what any brand needs to understand now.

Tagged: context, context marketing, Helge Tenno, modern marketing, useful, utility