Here is a new article from the Harvard Business Review. The previous one was on Shared Value concept with Michael Porter. This great article is written by Rosabeth Moss Kanter, she explains how the great companies think.

Here are the main points to remember :

> they’re focused on a commun purpose

> … on a long-term perspective

> they have an emotional engagement

> they’re concerned by public issues and try create relevant partnerships.

> they innovate

> they trust their people

via Paul Isakson and donatwaldhaque.

Tagged: brand purpose, engagement, ideas, innovation, modern marketing, relevant, shared value, social mission, trust