Here is a longer presentation by Marc Pritchard about the power of the brand purpose. After his first intervention in Cannes 2010 about the same topic, the Global Marketing & Brand-Building Officer of Procter & Gamble shows some great applications with some brands like Always, Tide or even the Old Spice. All these actions were [...]
Categories: PRESENTATIONS
Tagged: brand purpose, brand utility, ideas, insights, modern marketing, relevant, shared value, social mission
Here is a very probably great movie which will make the marketers think in a better way (as we always try on this blog actually). The Naked Brand is a story about how corporations can help save the planet one small step at a time. It’s an introduction to a bright new future where companies [...]
Categories: PRESENTATIONS
Tagged: brand purpose, brand utility, engagement, movie
Nice video to introduce the Shared Value concept.
Categories: PRESENTATIONS
Tagged: brand purpose, brand utility, engagement, G&E, IHG, innovation, insights, modern marketing, Nestlé, social mission
Well…a love affair according to us, but more of a divorce according to most brands. Technical advance in the IT sector is completely reshaping the way businesses and brands interact with their customers. It creates new marketing practices and gives opportunities for new business models. Computers and the Internet have changed many things in the [...]
Categories: PRESENTATIONS
Tagged: app store, apps, brand, brand utility, branded utility, context, context marketing, contextual marketing, engagement, experience, mobile app, personal, relevant, situation, smartphones, spatial, tablets, temporal, utility
Brand Utility (RSS) + Sator-ii theme by Felipe Lavín
