Business is changing and everyone is about to realize it. Here is a massive presentation by the excellent Andrian Ho from Zeus Jones. The work of this agency is very inspiring and always based on the purpose of the brands it works for. They totally understood that brands need to propose experiences. Zeus Jones works [...]
Categories: PRESENTATIONS
Tagged: brand purpose, experience, modern business, modern marketing, Zeus Jones
Here is a very interesting study about the brand purpose in the world. Edelman proposes a relevant document to enable any marketer or strategist to convince their boss to act by following their brand purpose. The purpose is a kind of everyday direction for the brand, it will enable anyone to contribute to the brand [...]
Categories: PRESENTATIONS
Tagged: brand purpose, Simon Sinek
Interesting presentation by Mark Earls and Johny Willshire. For several years, we’ve heared a lot about retargeting models, very precise tools to get in touch with your potential customers. Some very short term “strategies” that most marketers appreciate to show some quick wins to their bosses. However, for long term, it doesn’t bring anything. Marketers [...]
Categories: PRESENTATIONS
Here is a great intervention by Pierre Bigazzi during the last TEDx in La Défense. It’s in French but you can add the English subtitles thanks to the Youtube interface. He explains how managers have to make sense in their mission today. He gives very inspiring stories to enable anyone to convince people to give [...]
Categories: PRESENTATIONS
Tagged: brand utility, engagement, ideas, TEDx, useful, utility
Brand Utility (RSS) + Sator-ii theme by Felipe Lavín
