Faris Yakob, who we do not have to present again on this blog as he already adds a lot to the “brand utility” thinking, accepted to answer a few questions from us…a few months ago. Don’t ask why we did not publish it earlier, there’s no reason. Tell us more about yourself, what are you [...]
Categories: INTERVIEWS
Tagged: advertools, brand utility, branded utility, faris, geolocation, geotility, kbps+p, location, tracking, yakob
Brad Klemmer and John R. Kelley Junior created they own agency, Kley, a few months ago. They specialize in “Digital Brand Utility”…or how to make brands more useful through technology. We wanted to give them a shout through the following interview; and wish them luck for the future ! Could you please introduce yourselves ? [...]
Categories: INTERVIEWS
Tagged: brad, brand utility, digital, john kelley, klemmer
As we told you before, we are beginning a series of interviews of marketing professionals, entrepreneurs and speakers who inspire us. They all have this “brand utility” touch and try to make the world a better place their own way. After interviewing Tristan Nicolas from the awesome French startup Ben&Fakto last week, we had the [...]
Categories: INTERVIEWS
Here is a new post category we wanted to create. We will regularly ask 4 simple questions to strategists, experts and entrepreneurs with a focus on brand utility. The first of them is Tristan Nicolas, one of the three men behind Ben & Fakto, a fun, great and responsible website to find your next clothes. [...]
Categories: INTERVIEWS
Tagged: Ben&Fakto, brand purpose, engagement, micro-credit, modern marketing, Seth Godin, social media, Toms shoes
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