Who?

Schweppes, the beverage brand sold all around the world.

What’s the utility?

Facebook recently updated the way the profile is designed, so that it permits you to be very creative.

Schweppes created an application that makes the profile customization very easy. Four steps: upload picture, adjust settings, save tag pictures, and your profile looks great. It’s not really functionnaly useful. Indeed, it looks very opportunist with no link with the brand but that’s still better than a banner campaign…

Tagged: branded utility, Facebook, Facebook app, opportunist, profile app, schweppes, useful