Who ? We won’t introduce you to the global sportswear brand, Adidas. What’s the utility ? People living and working in Tokyo may have the urge to go for a run, but no place to shower, and stock their belongings. Near a subway station, Adidas created a facility called Runbase, providing people with lockers and [...]
Categories: EXAMPLES
Who ? KLM, the airline company. What’s the utility ? KLM Meet & Seat is a program helping people meet other passengers with the same interests in life. While it can be a threat to privacy (the need to use Facebook connect to use the service), it can help people have a better experience through [...]
Categories: EXAMPLES
Who? Sherwin-Williams, a famous paint brand. What’s the utility ? While we do not like their logo much – cover the earth with polluting paint ? – we must admit that Sherwin-Williams recently had a good idea. They created a mobile app to match real-life colors with their paint references. Good job ! Thanks to [...]
Categories: EXAMPLES
Tagged: app, sherwin williams
Who ? Glad, a storage and trash bags brand What’s the utility ? Glad created an app permitting people to “trash smart” : it helps smartphone users find the nearest recycling spots around them, thanks to geolocation features. As proved in our research [...]
Categories: EXAMPLES
Tagged: glad, smart, trash, trash smart
Brand Utility (RSS) + Sator-ii theme by Felipe Lavín
