Who ?
Nike.

What’s the utility ?

After their great solution for runners, Nike+, Nike proposed now to golf fans the perfects app: NG 360°.

A mobile application with a website to enable anyone to improve his skills. You can track your rounds, check your stats, get feedback on your swing from pros and your friends and access golf-specific workouts. The brand introduces it like the perfect “clubhouse, practice tee, gym and pro shop — all in one, and always with you.”

Here is the video:

Once again, we see the Nike new direction to always enable its users to improve their skills in their favorite sports, add value in the contexts they’re relevant.

Via.

Tagged: branded utility, experience, golf, ideas, innovation, iPhone app, mobile app, modern marketing, Nike