What’s the utility ?
A mobile application with a website to enable anyone to improve his skills. You can track your rounds, check your stats, get feedback on your swing from pros and your friends and access golf-specific workouts. The brand introduces it like the perfect “clubhouse, practice tee, gym and pro shop — all in one, and always with you.”
Here is the video:
Once again, we see the Nike new direction to always enable its users to improve their skills in their favorite sports, add value in the contexts they’re relevant.