Who ?

Nestlé Dessert, a very famous chocolate brand for cooking.

What’s the utility ?

Instead of pushing a message, Nestlé gives some ideas of what you can make with its product. They explain how to have the best experience possible with it. It’s way more useful and interesting for the customers. The brand already adopted a brand utility approach. 2 years ago, they created a website with an iPhone application to help the pregnant women and future mothers.

With these tools, you’ll find some nice recipes with the Nestlé chocolate.

The iPhone app works well and proposes you different contexts to find the best recipe for you…

Tagged: brand content, branded utility, context, experience, mobile app, modern marketing, Nestlé, useful