Who ?
JDate is a famous online dating service in Israël.
What’s the utility ?
For Jewish Valentine’s day, the jDate agency, McCann Erickson, with Mango, the famous Spanish fashion brand, added some clever labels to allow their customers to zip themselves and discover the jDate offer.
Ok this is brand utility mixed up with advertising and this is a great application of context marketing as well (to know more about context marketing have a look here here). I just wanted to write a quick post about it to show that brand utility can be applied in many many situations. You don’t need to make huge things to succeed, just be relevant and really useful…
Tagged: branded utility, context, context marketing, JDate, Mango
