Who?

Amazon MP3, the music entity of the well-known online brand.

What’s the utility?

Sometimes, to be useful, a brand does not have to pay a lot of money and elaborate complex things. That’s what Amazon MP3 understood.

During Superbowl, brands compete to show how creative they can be and broadcast ads making the half  time a popular event too. Amazon MP3, with its Twitter account, helps people watching those commercials to know the names of the different musics played during the break, and sends them to its website for a short extract and the possibility to buy the track.

Tagged: amazon MP3, brand utility, brandbowl, context, superbowl, superbowl 2011 ads, superbowl ads, useful