Who ?
It could be Ray-Ban, but it’s a project from Swedish students at the Berghs School of Communication. (Again !)
What’s the utility ?
The app enables people to find sunny spots in New York, depending on the user’s location and the time of the day.
You can watch the video right here :
Looks like brand should get inspiration from students…
Tagged: app, ban, berghs, brand utility, bright light, ray, ray ban, school of communication
